VIETCOREA, a business platform company dedicated to supporting Korean enterprises entering Vietnamese market and KIM TÀI Property Solutions (KTPS), a Vietnamese strategic advisory firm, have officially signed a strategic Memorandum of Understanding (MOU) to support Korean companies in investing in, entering, and expanding within the Vietnamese market.

Through this agreement, the two companies aim to establish a long-term cooperative framework that connects Korean firms with Vietnam’s local retail and commercial real estate ecosystems. They will provide step-by-step support ranging from market research and business strategy formulation to identifying local partners and establishing a foundation for stable business operations.

As the comprehensive strategic partnership between Korea and Vietnam strengthens and Korean investment in Vietnam steadily grows, there is rising demand for reliable local advisory services, market intelligence, and expertise in business development and commercial real estate. In response to these market trends, the two companies are building an integrated cooperation platform to link Korean enterprises with business opportunities across Vietnam.

Joint Support for Market Entry and Local Expansion

VIETCOREA will leverage its network of Korean companies considering entry into or investment in Vietnam to identify participating firms and connect them with local business opportunities and professional partners. KIM TÀI Property Solutions will utilize its local expertise in commercial real estate, retail ecosystem planning, and business development to provide support in areas such as market analysis, commercial strategy formulation, tenant mix planning, and partnership building.

By combining their respective networks and professional capabilities, the two companies plan to offer comprehensive solutions for market entry and expansion. This will enable Korean companies to identify business opportunities in Vietnam, formulate strategies tailored to the local market, and establish a sustainable business foundation with reliable partners.

KEY AREAS OF PARTNERSHIP

• Market Intelligence & Business Opportunity Identification
  Analyzing the local Vietnamese market and evaluating potential projects for investment and retail entry.
• Commercial Strategy & Retail Planning
  Advising on business models, tenant mix, leasing strategies, and retail concepts.
• Local Partnership Building
  Connecting with a professional network of developers, investors, and retailers.
• Market Entry & Business Expansion Support
  Facilitating stable localization and establishing a foundation for long-term growth for Korean companies.
• Connecting the Retail & Commercial Real Estate Ecosystem

This partnership goes beyond merely providing market information; it focuses on seamlessly connecting Korean companies to the Vietnamese market throughout the entire entry process. The initiative aims to design actionable strategies tailored to each company’s specific objectives and industry by combining VietKorea’s network of Korean enterprises with KTPS’s deep understanding of the Vietnamese commercial market.

Through this collaboration, both companies expect to attract high-quality investments and support the successful establishment of Korean brands and businesses in Vietnam. Furthermore, they aim to create new value for investors, real estate developers, urban development projects, and the broader Vietnamese commercial real estate sector.

“Vietnam is entering a new phase of commercial and urban development. Future competitiveness will be determined not only by location or project scale but by the ability to create vibrant commercial spaces that respond to evolving consumer demands. Our partnership with VietKorea will serve as a robust bridge connecting Korean companies with the Vietnamese market.” Trần Kim Tài, Director, KIM TÀI Property Solutions

“Vietnam is one of the most dynamic and attractive markets for Korean companies seeking overseas expansion. By combining VietKorea’s corporate network with KIM TÀI Property Solutions’ strategic advisory capabilities and deep local expertise, we are confident we can enhance market entry efficiency, mitigate risks, and establish a solid foundation for long-term growth for Korean companies.” Kim Tae-ju, CEO of Vietcorea Co., Ltd.

Formalizing a Strategic Foundation for Long-Term Cooperation

This MOU establishes a strategic framework for long-term cooperation between VietCorea and KIM TÀI Property Solutions. Both companies have affirmed their shared goal of supporting Korean enterprises in their investment and growth in Vietnam, while simultaneously contributing to the creation of a modern, sustainable, and globally competitive commercial environment in the country.

Moving forward, the two companies plan to jointly identify promising projects and participating firms, and to proceed sequentially with advisory services and partner matchmaking tailored to specific industry sectors and regional market conditions. The specific scope of cooperation and implementation methods will be determined through subsequent discussions regarding individual projects.

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• News in Korean: https://vietcorea.com/kimtai2607.html
• News in English: https://kimtai.com.vn/vietcorea-en/
• News in Vietnamese: https://kimtai.com.vn/vi/vietcorea-vn/

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About Vietcorea Co., Ltd.
Vietcorea is a business platform company dedicated to supporting Korean enterprises as they enter the Vietnamese market. Leveraging its network of Korean companies and strategic partnerships, it connects businesses with investment opportunities, local partners, and professional advisory services to facilitate stable market entry and sustainable growth. Through these efforts, Vietcorea strengthens economic cooperation between Korea and Vietnam and helps Korean companies establish a long-term business foundation in the country.

vietcorea.com

About KIM TÀI Property Solutions
KIM TÀI Property Solutions (KTPS) is a Vietnam-based strategic advisory firm specializing in the planning and business development of commercial real estate and retail ecosystems. Collaborating with real estate developers, investors, retailers, hospitality operators, and global brands, KTPS supports the commercial revitalization of mixed-use developments, shopping centers, travel retail, airport cities, tourism destinations, and urban development projects.

The company provides integrated services encompassing market intelligence, commercial strategy, tenant mix planning, leasing strategies, retail concept development, and investment advisory. By combining deep local market insight with a global perspective, KTPS supports businesses in successfully establishing themselves and growing within the Vietnamese market.